Complexity in.
Clarity out.
We partner with ambitious fintech, insurtech and SaaS clients, helping to win more business, unlock profitability and deliver sustainable growth.
What does CARBON do?
CARBON Marketing Agency is a full-service B2B marketing agency.
We help specialist businesses grow by joining commercial strategy, brand and demand into one engine.
We offer three services:
- a Growth Audit & Strategy to find what's working and what to stop;
- a Full Service Agency for B2B marketing, from Account Based Marketing (ABM) and events to websites, SEO, AI search and LinkedIn; and
- Fractional Chief Revenue Officer (CRO) leadership for businesses that need a senior commercial lead without a full-time salary.
Our work spans SaaS and technology, insurtech and fintech, and specialist services.
Three ways to work with CARBON Marketing Agency.
The audit identifies the position and strategy. The agency builds and runs the engine. Fractional CRO owns the revenue number. You choose where to start.
Growth Audit & Strategy
Find what's working, what's wasting money, and what to do first.
Full Service Agency
ABM, digital, events, brand and content, run as one B2B marketing engine.
Fractional CRO
Senior commercial leadership, embedded in your team.
01 Diagnose02 Define03 Design04 Build05 Activate06 ProveSix steps. Every engagement.
- 01Diagnose: audit the story, site, competitors and pipeline
- 02Define: agree the buyer, the proposition and the KPIs
- 03Design: positioning, identity, tone of voice
- 04Build: website, content, collateral
- 05Activate: LinkedIn, Account Based Marketing, partners, events
- 06Prove: report the numbers that matter
The Growth Audit runs the first two. The Full Service Agency runs the last four. Fractional CRO leads all six.
How we work →Our work
A few CARBON clients have kindly allowed us to share their story in full.
Others prefer not to, as strategy and go-to-market is often confidential. Some of the work that sits outside these case studies includes:
- +Growth audits, strategy and go-to-market for insurtech clients
- +New-territory B2B growth for a fine art company
- +Product, positioning and demand for an energy consultancy
- +A growth audit for a fintech scale-up
We're always happy to talk through relevant examples on a call.
Pebbles
From positioning reset to 12 demo meetings booked before BIBA
DR HIU
£100k quoted in one month, equal to first-year turnover
Onboard Analytics
Insurer procurement cut from 6–9 months to under 3 and a flourishing collection of insurer logos
Oving Clinic
PPC switched off, income almost tripled
What clients say
“I brought Claire in because I knew she'd add value. She's delivered considerably more than I hoped she would.”
“She [Claire] blends strategic thinking with practical delivery and integrates seamlessly with the team.”
“Time after time Claire constructed winning marketing strategies to recruit and retain customers.”
“We've been able to completely remove our PPC spend… our income has almost tripled.”
Why CARBON?
Often referred to as ‘the element of life’, carbon signifies how we work:
- 01Diamonds under pressure
Under pressure, carbon becomes the hardest, clearest material there is. We do our best work when the stakes are high.
- 02Strong bonds
Carbon forms strong, stable bonds. So do we, inside our team and with our clients, and we help you build them with yours.
- 03The lead in your creative pencil
Pencil “lead” is graphite, a form of carbon. It's where every idea starts.
- 04The environment
Carbon sits at the heart of the climate challenge. It matters to us, and to how we operate.
Our core values
Fiercely commercial
Every action we take is judged by one test: does it move your bottom line?
Data driven
Research and evidence, with psychology and experience, to keep the complex simple.
You're our priority
We work as one of your team, focused on driving real results, together.