SaaS & technology
CARBON Marketing Agency's core expertise is B2B SaaS and technology companies selling a considered product to a committee. We build one buyer problem into positioning, website and Account Based Marketing (ABM), then prove the pipeline it creates. Pebbles is the published example.
- Core expertise
- Positioning and demand for B2B SaaS and technology
- Typical buyer
- Committee of two to five, chaired by a functional leader
- Common blocker
- Feature-led messaging that no buyer repeats internally
- Services used most
- Growth Audit & Strategy, Full Service Agency
- Published story
- Pebbles
Why CARBON knows this market
CARBON Marketing Agency's core expertise is B2B SaaS and technology companies selling a considered product to a committee. We build one buyer problem into positioning, website and Account Based Marketing (ABM), then prove the pipeline it creates. Pebbles is the published example.
What usually holds saas & technology back
The product is better than the story
Buyers cannot tell your product from the three next to it, so the decision falls to price or to whoever was friendliest.
Marketing reports activity, not pipeline
Impressions, followers and sessions look healthy while the forecast stays a guess.
Sales carries the whole story
Positioning lives in the heads of two people. The website and the campaigns do not repeat it.
What we change first
One buyer problem
We choose the problem worth owning and write the position in your buyer's language, not the product's.
A website that argues
Structure, proof and offers arranged so a champion can forward one page to the committee and win.
Named accounts, not audiences
Account Based Marketing (ABM) into a defined list, with content built for the questions those accounts ask.
The stories behind this market.
Pebbles
From positioning reset to 12 demo meetings booked before BIBA
Onboard Analytics
Insurer procurement cut from 6–9 months to under 3 and a flourishing collection of insurer logos
“I brought Claire in because I knew she'd add value. She's delivered considerably more than I hoped she would.”
“She [Claire] blends strategic thinking with practical delivery and integrates seamlessly with the team.”