You already have the essential elements. We make them brilliant.
CARBON Marketing Agency was founded by Claire Briscoe, co-founder of Selectapension and Fractional Chief Revenue Officer, on a simple observation: B2B growth rarely fails on ability. It fails when strategy, build and measurement sit in different hands. CARBON puts all three in one accountable team.
Commercially fierce, customer-led, data-proven
Claire Briscoe is CEO and founder of CARBON Marketing Agency and a Fractional Chief Revenue Officer. She began her career in direct marketing, working agency-side at Fidelity Investments’ in-house agency, and at a boutique employee engagement agency on brands including Aviva, O2 and RBS.
She then spent more than 15 years growing SaaS, insurtech and fintech businesses from the commercial seat, scaling The Floow’s EMEA revenue from £1m to £7.5m and building eDriving’s global partner channel to a forecast $25m in annual revenue.
She trained in psychology, and it shows in how she works. B2B decisions are made by people under pressure, inside committees, weighing risk as heavily as reward. Claire’s approach is to understand those people, test what moves them against the data, and judge the work by the revenue it produces.
She leads Diagnose and Define on every engagement personally.
Revenue owned, not reported
Full P&L ownership across EMEA, delivering more than 65% of The Floow’s revenue. At ABAX she renegotiated a loss-making enterprise contract and removed a £2m annual loss.
The buyer’s voice inside the business
Years spent between insurers such as Direct Line Group, Aviva and Hastings Direct, and the teams building for them. She turns what customers say into the propositions, pricing and roadmaps they go on to buy.
Behaviour change you can measure
Co-created FloowCoach, a driver coaching programme that cut accidents by 13% among at-risk drivers. CARBON works the same way: understand the behaviour, change it, then prove the change in the numbers.
Embedded where the number is
Fractional CRO for B2B businesses between £2m and £20m revenue, backed by CARBON’s team, with strategy, build and measurement in one accountable team. Every engagement is built to end with the client ready for their next stage of growth, whether that’s a new market, a new product, or a permanent hire in the seat we held. Success is measured by what keeps working after we step back.
Specialists, named on the engagement.
A CARBON engagement runs with a small named pod: strategy, search, design, build, content and client success. Beyond that, a network of specialists is brought in for the work that needs them.
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08“She had a real knack for guiding us on how to drive additional revenue in a way that made sense for both the business and the clients, without it feeling forced.”
“She has the perfect mix of collaboration, integrity, and a laser focus on quality — always pushing for the best outcome without cutting corners. She's the kind of person who brings energy to a team, solves problems, and makes things happen. If you need someone who gets results and makes the process enjoyable, Claire's your person.”
One hour with Claire Briscoe.
No obligation, no cost.
We’ll consider the issues that are challenging your company’s growth and profitability. You’ll leave the call with a fresh perspective, some thoughts on quick wins, and we can determine any next steps.