WE'RE NOT A TYPICAL MARKETING AGENCY.

We're strategic growth partners, dedicated to ambitious fintech, insurtech and SaaS scale-ups who want clarity, commercial impact and sustained profitability.

CARBON was founded by Claire Briscoe, who has decades of experience in commercial strategy, psychology-driven marketing, and powerful storytelling.

Claire's journey - from pioneering SaaS with pension software, leading major brand and employee engagement transformations, to helping scale insurtech and telematics ventures - uniquely positions CARBON to understand and resolve the most complex growth challenges start-ups can face.

Offering full marketing services, combined with growth strategy and fractional CRO services ensures CARBON doesn't just generate insight - we simplify, align, strategise, operationalise and execute, delivering real and measurable commercial results.

"I founded CARBON because I didn't see any other agencies out there like us.
I wanted to create one I'd have wanted to hire myself: data-driven, fiercely commercial, and capable of embedding deeply within our clients' businesses"

Claire Briscoe
Founder and CEO

WHY THE NAME
'CARBON'?

Carbon connects. It 'bonds' actually.

Often referred to as 'the element of life', carbon has the ability to form diverse, strong, and stable bonds.

Just like the bonds between our talented CARBON team and the clients we work with. Carbon is the framework that connects the elements.

Carbon also plays a crucial role in regulating the Earth's climate and ecosystems. Climate change is everyone's responsibility and CARBON believes in helping to support meaningful causes.

OUR CORE VALUES

FIERCELY COMMERCIAL

This approach ensures every action we take directly impacts your bottom line.

DATA
DRIVEN

We use research and evidence, with psychology and experience, to keep the complex simple.

YOU'RE OUR PRORITY

We work as one of your team - focusing on driving real results, together.

Feel like a friendly, no-nonsense chat about your ambitions and challenges?

Let's go...