Insurtech & Fintech
CARBON Marketing Agency works with insurtech and fintech businesses selling into insurers, brokers, banks and financial services firms. In these markets trust is critical and sales cycles are long, so we lead with what buyers care about most: a clear answer to their biggest commercial problem right now. We find the right accounts, tailor the message to their researched needs, and build the routes that get you through procurement and into the room.
- Focus
- Insurtech and fintech businesses selling into insurers, brokers, banks and financial services
- Typical buyer
- A buying committee spanning commercial, product or underwriting, claims, IT security, legal, compliance and procurement
- Common blocker
- Long sales cycles, and propositions that explain the technology rather than the commercial outcome
- Services used most
- All three: Growth Audit & Strategy, Full Service Agency and Fractional CRO
- Published stories
- Pebbles, Onboard Analytics
Why CARBON knows this market
CARBON is led by Claire Briscoe, who is qualified in the markets she sells into, with CII qualifications in financial advice and insurance, and SII qualifications in stockbroking. She co-founded pension software platform Selectapension, and worked in Fidelity Investments' in-house marketing agency. She has since worked inside a top UK insurer, developing and launching a new product at Hastings Direct, and across insurtech at The Floow, eDriving and ABAX, building telematics insurance programmes with partners including Direct Line and Howden. Today she is fractional Chief Revenue Officer at Onboard Analytics, working with several top 10 UK insurers.
What usually holds Insurtech & Fintech back
Long cycles, slow procurement
Insurers and banks buy carefully. Even when the answer in the room is yes, legal, compliance and procurement can take six to nine months, and the pipeline stalls while you wait.
Selling the technology, not the outcome
Buyers don't buy integrations or algorithms. They buy lower costs, less fraud, better retention or faster decisions. Propositions that lead with features rarely get past the first meeting.
Chasing the biggest names first
The biggest brands aren't always the buyers with the biggest problem. Time spent chasing familiar logos can be time not spent with the accounts most likely to sign.
What we change first
Messaging built on researched need
We find out what your target accounts actually need, then lead with why you solve their biggest commercial issue right now, not a list of features.
The right accounts, in the right order
An Ideal Customer Profile and target list ranked by the size of each buyer's problem, not the size of their brand.
Faster routes to contract
Partner channels through suppliers your buyers already trust, plus Account Based Marketing (ABM), events and LinkedIn that keep you front of mind with every stakeholder until the deal is signed.
The stories behind this market.
Pebbles
From positioning reset to 12 demo meetings booked before BIBA
Onboard Analytics
Insurer onboarding cut from 6–9 months to under 3, with a top 5 UK insurer on the platform
“She invested time upfront to really understand our business, market and commercial priorities, and helped us bring much greater clarity to our proposition and messaging.”
“Time after time Claire constructed winning marketing strategies to recruit and retain customers.”
“She does not simply provide recommendations — she operationalised insurtech strategies with clarity and practicality.”
“Claire was instrumental in turning a flagging insurance project around.”