Insurtech & fintech
CARBON Marketing Agency works with insurtech and fintech companies where trust is the buying criterion. We turn regulatory credibility, integrations and enterprise references into positioning that survives procurement, and run Account Based Marketing (ABM) into insurers, brokers and banks. DR HIU and Onboard Analytics are the published stories.
- Focus
- Insurtech and fintech selling into regulated enterprises
- Typical buyer
- Operations, risk and technology stakeholders plus procurement
- Common blocker
- Credibility is real but invisible to a non-technical buying committee
- Services used most
- Growth Audit & Strategy, Fractional CRO
- Published stories
- DR HIU, Onboard Analytics
Why CARBON knows this market
CARBON Marketing Agency works with insurtech and fintech companies where trust is the buying criterion. We turn regulatory credibility, integrations and enterprise references into positioning that survives procurement, and run Account Based Marketing (ABM) into insurers, brokers and banks. DR HIU and Onboard Analytics are the published stories.
What usually holds insurtech & fintech back
Proof trapped in the appendix
Enterprise-ready credentials, audits and integrations sit in a deck nobody outside the deal sees.
Long cycles with no signal
Nine-month procurement means marketing has to create intent long before a form is filled in.
One deal carries the year
Concentration risk makes the forecast fragile and marketing hard to justify.
What we change first
Credibility made visible
Certifications, integrations and enterprise references placed where a buying committee will meet them.
Enterprise account plans
Named insurers, brokers and banks, with the route in mapped stakeholder by stakeholder.
A second and third deal
Repeatable messaging so the next enterprise deal starts from a stronger position than the last.
The stories behind this market.
DR HIU
£100k quoted in one month, equal to first-year turnover
Onboard Analytics
Insurer procurement cut from 6–9 months to under 3 and a flourishing collection of insurer logos
“I brought Claire in because I knew she'd add value. She's delivered considerably more than I hoped she would.”
“Time after time Claire constructed winning marketing strategies to recruit and retain customers.”